Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
Radio 5 Live,·18 Feb 2026,·49 mins
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从变动幅度来看，消费电子及电气业是除了两个尾部行业（居民服务、修理和其他服务业，废弃资源综合利用业）之外扩张最快的行业，有披露研发人员的企业数量五年增长134.67%；科学研究和技术服务业在腰部以上行业中增幅较快，达到79.41%。
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